After being in the beauty industry for 10 years I founded Lash Dupe in 2019.
During the pandemic we pivoted our business specifically into the DIY Lash Market as people struggled to get salon appointments. Due to the success of this we re-structured to focus on specifically on this and we have not looked back.
We are an independent, woman owned brand which was launched to try and combat the lack of completely cruelty free beauty companies on the market. We aim to bring luxury products to the market at the most competitive prices.
All of our products are completely CF and Vegan and we are proud to be one of the only false lash companies in the world to be fully accredited from Peta! We are an inclusive brand for everyone which is truly guilt free. We want the cruelty free aspect of our business to be at its core, not an afterthought.
We are a company who aims to have an open door policy – you can always Whatsapp the founder for help, advice and to give feedback with our lashes.
Because there is no such thing as cruelty free mink!
An item or good that is sourced from animal products runs the risk of being associated with animal cruelty, and with our undetectable alternatives available this just seems unnecessary.